Hard Handouts to Easy Emails

The other day I was reading the BYU newspaper "The Daily Universe" and I ran across an interesting letter to the editor. The writer expressed their frustration with people always waving flyers in their face and shoving them into their hands. This seems like such a pointless promotion method when all the person does is throw away the flyer six feet later. This letter brings up an important point regarding recycling. Is there a better way to advertise without wasting so much paper?

Many schools are switching over to e-mail alerts as well as online grading instead of sending paper handouts home with the students. This switch is not only good for the environment, but is also much more cost effective for the schools. It could benefit more schools as well as other establishments, such as city governments, to look into switching to online information distribution.


Many programs such as emailbrain help the costumer design effective marketing materials that are distributed through email. This is not only a more environmental friendly way of advertising, but is also often more interactive and eye-catching because of the range of graphic options available.


Although many places have adopted this technique there are still more than enough flyers being passed out. If you find yourself with a handful of flyers you're not interested in, at least look for a paper recycling bin!